Are You Making These 5 Common SEO Mistakes?

If your Melbourne marketing company in isn’t managing your SEO well, you need a new agency.

Search engine optimization (SEO) and content marketing are one of the most powerful marketing tools your agency should be using to promote brand awareness, build your website’s authority and drive search engine traffic. Blogging, in particular, is a useful and effective way to increase organic reach through clever use of keywords.


However, here at Concept Marketing, we often observe marketing Companies making these five common SEO mistakes:

1. Optimizing Everything for Keywords

So many people try to populate every piece of content with keywords, often to the point that the content fails to make sense. If your marketing company in Melbourne is interspersing keywords into every second sentence, you need a new marketing company!

2. No Internal Linking

How many internal links does your content have? If you are not using these, you are missing out! Once you gain authority for your website, you start ranking for keywords from internal linking alone. Internal links tell search engines which pages on your website are the most important – so get your agency on internal links today!

3. Not Promoting Old Posts

A huge mistake is failing to promote old content. Re-posting content expands its audience – new users will read it with interest. Refreshing and relaunching old posts is a trick canny marketing companies in Melbourne use every day.

4. Not Publishing regularly

How often do you post content? If you are not uploading articles regularly, and we mean at least once a week for blog posts, then you are missing out on boosting your SEO ranking.

5. Obsessing Over Content Length

So many articles have been written about how long-form content outperforms short content in SEO and gains more social media shares. Our approach is that some content is better than no content! So get writing and put some content out there!

If you need help with your SEO, then call Concept Marketing today. We can help you understand the basics of the ever-changing search engine algorithms and give you insights into how you can improve your rankings.

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