The Art of Selling Knowledge


We all have a story to tell about something that we are good at and the good news is that nowadays, there plenty of places to tell it. How many times have you reached for your phone to google a question and you are presented with reams of text and video of advice? People have realised that there is money to be made from selling their knowledge and for a lot of savvy individuals, they are making a lot of money.

Yes, selling knowledge can become quite lucrative but like many other successful business techniques, it can be an art and there a few things you need to consider to make it work.


What are you selling?
 
The first thing we think of when we are approached by a salesperson is, “What are you selling?” In an instant, in weigh this person up and the opening pitch becomes crucial. The same can be said about our online presence. We need to create a good first impression, be approachable and trustworthy and be clear on what it is we want to communicate.

Who are you trying to sell to?

What audience are you trying to share and sell your knowledge to? There is no point being an “expert” in something if you are telling the completely wrong group of people. If you can identify your audience, you can use some digital marketing techniques to virtually approach them, or at least get yourself in front of them to make that pitch.

Hone your craft

If you are passionate about the type of knowledge you want to share and sell, ask yourself if you are polished enough or if you have as much knowledge as you think you do. If you do, well then great but even the greatest performers or intelligent minds never stopped practicing and learning. Hone your craft and become as good as you can, every day.

Stay active 

If you have created an online presence, stay active. Don’t just post once a month, you need to keep your audience up to date regularly if you want to build trust and loyalty. This will build your following and change procrastinators into purchasers. 

Concept Marketing - marketing company in Melbourne specialise in helping companies with their digital marketing strategies and campaigns. Contact us today on 1300 658 583 or check out of website https://conceptmarketing.com.au/ to see how we can help your brand stand out.

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