The Basics of Creating an ad Campaign that Pushes ROI to the Next Level
What does the ideal ad campaign do? It educates, entertains, and motivates the target audiences to take action. So, an excellent campaign will let a brand connect with its consumers – fast. The evolution of social media has pushed marketers and advertisers to move their ad budgets from traditional methods to these new-age platforms. Long gone are the days when advertisers designed an ad strategy on purely conventional models like outdoor billboards and print ads. An ad campaign, (a series of ads sharing a theme), has to rely on robust building blocks. What are the blocks that push ROI in the right direction? Read on! Storytelling Every great advertisement should tell a good story. Great ads have understandable and, most importantly, relatable storylines that’ll pull the audience into the world you create. If your brand is telling a great story, you’re onto a winner. Communication An ad campaign needs to communicate with