The Future of Advertising
Technology has always been a major factor in advertising, from the first printing presses to mass-produced newspapers and books to radio and television. Today, the internet is advertising’s biggest player, and there are new technologies and platforms introduced all the time. Because of the boom in technology advancement over the last couple of decades, the methods we use for advertising have changed more quickly than ever. Technology continues to advance at rates that the world has never seen before, but there are some things we predict will be the case in the next few years. Media advertising companies in Melbourne constantly make adjustments based on technology and consumer interest, so it’s important to know what’s coming. Let’s look at what we expect to happen in advertising over the next ten years. More Targetable Advertising We’re already starting to see targeted advertising. With almost every online advertising platform, marketers can set different ads to ru