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A New Advertising And Marketing Playing Field Has Arrived. Have You Heard?

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If not, it may be time to challenge your full-service advertising agency in Melbourne. While many top marketing companies in Melbourne will present you with your website’s clicks, views, user profiles, page exits, time on page, bounce rates and the like, there’ s a new field of reporting that is allowing SMART firms to react more quickly and, in short, win the digital battle.  Sound too good to be true? It’s not. The game has changed and if your Digital Agency hasn’t adapted, it may be time to look around for a new player. The time is now. It’s time to view what is happening right now, not to read about what happened last week. Imagine being able to track your customer’s journey in REAL TIME. Seeing every action, every mouse hover, email open/click, CRM activity, and even offline sales. You see not only the actions but also the events between the actions. This is where you get an all-encompassing picture of the user journey. Where many full service advertising agencies
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What it is Like Working in Marketing

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Marketing as a career is always portrayed as a cool and glamorous job and in many aspects of the profession, this can be true. However, there are many different functions within the marketing profession and they are extremely different. Whether you aim to work at a Melbourne marketing company or one of the top marketing companies abroad, the principles are the same. You may be a strategist or an analyst, a creative type or a numbers nerd and you will find a home within the marketing department. There are obvious plus sides to working in marketing, especially if you are working with clients who have significant budget to spend. The offices are flashy, the events will be big and the people will be interesting, some who think they are more interesting than others but you will soon spot these for yourself. There are stand-alone marketing agencies who are a hot bed of talent and this is where you will really learn your craft, but the same can be said for a marketing fu
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The Art of Selling Knowledge

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We all have a story to tell about something that we are good at and the good news is that nowadays, there plenty of places to tell it. How many times have you reached for your phone to google a question and you are presented with reams of text and video of advice? People have realised that there is money to be made from selling their knowledge and for a lot of savvy individuals, they are making a lot of money. Yes, selling knowledge can become quite lucrative but like many other successful business techniques, it can be an art and there a few things you need to consider to make it work. What are you selling?   The first thing we think of when we are approached by a salesperson is, “What are you selling?” In an instant, in weigh this person up and the opening pitch becomes crucial. The same can be said about our online presence. We need to create a good first impression, be approachable and trustworthy and be clear on what it is we want to communicate. Who are
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Simple Tips to Make Your Ecommerce Site Stand Out

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The internet is choc o block with ecommerce sites these days. Some are fantastic, some are terrible and others just don’t even register. There are simple things that can be done however to bring your ecommerce site to the next level and here are some tip on where to start. You need to optimise – Optimisation is crucial when it comes to an ecommerce site. The days are gone when you would get away with having a website that would not respond to mobile. If you can use a website on a mobile device then you are giving your target audience the ability to use your business on their terms. Use your social side – Social media is a bit like a shop window, if it is done correctly you can attract a lot of business. The same is true for the opposite. If you can let people know about your brand via social media, it will help your site as they will either click on links on your page or remember your brand from the social pages and come back. Either way, it is good for your business. S
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How Technology is Changing the Marketing Landscape

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Whatever you do today, I guarantee you will come across some type of digital technology advertising some product, somewhere. Technology has evolved and progressed exponentially over the past ten years and there is no evidence of a slowdown, Marketing and advertising agencies in Melbourne and around the globe have to embrace the change or risk getting left behind. From social media revolutions to driverless cars, technology is becoming more and more integral to our lives whether we like it or not. Virtual Reality, Artificial Intelligence and Big Data, terminology that seemed like something from another world ten years ago is now a part of our everyday lives and it is changing the marketing landscape too. The smartphone era has changed everything. Marketers are focusing with more intensity on the best ways to deliver messages to people’s pockets. The mobile generation have everything they need on their smartphone, whether you are a gambling company targeting young males
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