Digital Advertising Agency Melbourne

If your Melbourne marketing company in isn’t managing your SEO well, you need a new agency. Search engine optimization (SEO) and content marketing are one of the most powerful marketing tools your agency should be using to promote brand awareness, build your website’s authority and drive search engine traffic. Blogging, in particular, is a useful and effective way to increase organic reach through clever use of keywords. However, here at Concept Marketing, we often observe marketing Companies making these five common SEO mistakes: 1. Optimizing Everything for Keywords So many people try to populate every piece of content with keywords, often to the point that the content fails to make sense. If your marketing company in Melbourne is interspersing keywords into every second sentence, you need a new marketing company! 2. No Internal Linking How many internal links does your content have? If you are not using these, you are missing out! Once you gain autho...

We predict that 2018 is going to be the year you’ll need to update your website's look and functionality. Why? Because the rapid development of website add-ons are blasting away the competition.   Does your website have pop-ups or live chat functionality? Does your website design you beyond desktop and mobile?   Does your website have embedded video? If you answered no to any of these questions it may be time for you to look around and find a Marketing Agency in Melbourne who knows what they are talking about – you need Concept Marketing.   User respect and trust are critical when it comes to ensuring repeat traffic to your site, and if your site lacks the functionality of your direct competitor, how can the user trust that you are the better choice?   It’s time to open up the conversation and start talking about effective and proven techniques for maintaining good traffic flow through your site, and to do that, you need a digital agenc...