Will Your Website Still Be Relevant By The End Of 2018?


We predict that 2018 is going to be the year you’ll need to update your website's look and functionality. Why? Because the rapid development of website add-ons are blasting away the competition. 

Does your website have pop-ups or live chat functionality?

Does your website design you beyond desktop and mobile? 

Does your website have embedded video?


If you answered no to any of these questions it may be time for you to look around and find a Marketing Agency in Melbourne who knows what they are talking about – you need Concept Marketing. 

User respect and trust are critical when it comes to ensuring repeat traffic to your site, and if your site lacks the functionality of your direct competitor, how can the user trust that you are the better choice?
 
It’s time to open up the conversation and start talking about effective and proven techniques for maintaining good traffic flow through your site, and to do that, you need a digital agency in Melbourne who has experience in creating and managing forward thinking digital spaces. 

So what’s the main problem here? Businesses that set up websites years ago and have done few, if any, modifications since, are running a platform on its way to becoming obsolete.

They may have updated areas to integrate new product information or new payment methods, they may even have included one or two detail capture forms to increase their database, but that's usually the extent of it. 

Sound familiar? 

If that describes your business, then your site is doing a disservice to your business and your customers—and, potentially, your bottom line, because it’s missing out on a whole raft of add-ons that can boost your profile, accessibility, traffic and user experience.


At the very least here at Concept Marketing, your leading advertising company Melbourne we suggest you consider implementing, at the very least, these three areas across your website:


Pop-ups and live chat (chatbot) functions
 

You may find pop-ups annoying on website but the research is clear – they work. They drive a ridiculous amount of click through traffic and are one of the most effective detail capture tools around. The simple – enter your email to receive xxx – wins hands down for user engagement.

Design That's Beyond Desktop and Mobile


You need your website design to move beyond mere desktop and mobile considerations, into more advanced technologies – think voice activation technologies such as google home. Design is becoming less about building a website and more about building a user ‘”journey”. This revolves around the ways brands interact with customers. As such, content customisation is becoming the centrepiece of any effective website-based campaign.

Embedded Background Video

Did you know that 60% of website visitors will click on a video if one is available? If your marketing agency in Melbourne isn’t encouraging you to put videos on your website, you need Concept Marketing. Video has more "stick" value than any text or picture you may have previously used and is the simplest and most effective way to engage site visitors. Sites with video have higher click through, engagement, and conversion rates.

These are just some of the changes that are changing the face of website design in 2018.  So you need to ask yourself, is your website management adequate for dealing with this anticipated sea change? 

If not, contact Concept Marketing. Believe in better?

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